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Brazil 2014: Why it’s an opportunity for businesses

Authorby 12 June, 2014

The World Cup is upon us and football fever is taking over in countries across the globe.

Ahead of the kick-off later today, fans across the world are asking themselves: will Messi win his first World Cup? Could Rooney finally show his best form on the world stage?

On the other hand, managers are likely to be anxious about the focus of staff members. Kick-offs are during working hours or late at night in many countries. Choosing between a crucial World Cup game and a good night's sleep will be a decision millions will have to make. Here is some guidance to make the most of this event.

Embrace flexibility to get the best from your team

Some of your employees will have planned ahead for the tournament. Fixtures were published months ago, giving staff ample time to use their annual leave. Managers could take a strict approach of ignoring the World Cup, but the modern work environment has evolved.

Now, employees expect flexibility in their work life. Thousands of people work from home and show an increase in their productivity. To truly get the most out of the World Cup, managers need to be adaptable.

If a crucial match is on at the end of a shift, why not allow staff to come in early and finish later? Employees can complete their workload and managers could see marked increases in morale.

Analyse the results of flexible working

Understandably, managers are likely to feel the pressure to keep employees engaged during the World Cup. It doesn't need to be this way. In fact, the tournament gives employers an excellent opportunity to test new ways of working.

From June 30th, the Flexible Working Regulations will be amended in the UK. It will mean the right to request flexible working will cover all employees after 26 weeks of service. This will hopefully bring about a monumental change for industries that are reliant on the 9-5, office-based approach. Why not try out new office hours during the tournament and assess the results?

It is not just UK offices that are moving away from conventional hours. The US has made flextime an option for staff in a number of states, enabling employees to alter their arrival or departure times. Elsewhere, the Australian government has introduced a similar policy and more countries seem to be following suit.

This legislation is catching up with advances in HR technology, as cloud-based HR systems are now allowing for the easy adoption of flexible working.

Relax and enjoy the matches!

The World Cup could lead to new ways of working that benefit your organisation in the long run. By ignoring flexible working opportunities, an organisation is missing out on invaluable growth and development opportunities.

Most importantly, it’s one of the best sporting events in the world and only happens once every four years. Embrace the feel-good factor of the competition and enjoy it!

Image source: Global Panorama 

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